Street Fashion

Today we are joining Yuval on a fashion project that is a little different from any of the past fashion shoots I've done. In this case she played the role of model, stylist and director for the whole project. The idea was to do something that looked candid but also high fashion. The sort of shots a good paparazzi would get of a supermodel while she is shopping in Paris. 

To make things feel more European we needed a location that looked classy and didn't scream it was shot here in Tel Aviv. So I did what a photographer should always try to do, and went location scouting a week before the shoot. 

A good friend from Tel Aviv helped me find a string of cool locations, starting from some new buildings with a wooden deck floor around them, through some renewed buildings in the gentrified part of south Tel Aviv, and finishing on brick road streets on the edge of old Yaffo. 

Our model/stylist had several looks to go through and we managed to get quite a few shots for each of them until sunset. 

Forest photoshoot

This was one fun shoot. There's much to say about the gorgeous Einav, but you'll see enough of her after the break. What I've really learned from this session is how much fun and value you can get from doing a "model test".

This isn't what you're thinking of: a studio session in black and white where the model is wearing jeans and a tank top. It could be... but there's much more to the "test" than that. Somewhere between the fashion shoot, the portrait session and the editorial style shoot there's this weird encounter where model and photographer have sort of a job interview.

The photographer gets to see what this new model knows, what her good sides are, what expressions she can pull off and what poses she can handle. The model gets to know the photographer, too. What he can do, if she can count on him to be professional, and to supply the final image. Most of all, the shoot isn't bound by the need to get all the sets done, or by wanting to get all angles of a location or concept.