Geek Chic

I think this is one of the few shoots I've done that was scheduled for a specific time of year (summer break) and enough photos were ready for posting on schedule (when school started). I was so proud of myself for that. 

It was also one of the few shoots where I had a very specific idea and a fairly general feeling for the styling and hair and makeup, and it turned out to be exactly what I wanted (thanks entirely to the awesome crew we had assembled). 

The concept is "geek chic" and the two beautiful (highly non-geek) girls we had modelling for us got into the role with ease, and the make up and hair creatives really took over where I couldn't really help: all the wardrobe and props and how to set them up to look good and not over the top - was extremely important. Always good to have a team that are creative all around (not just in their specific area). 

Street Fashion

Today we are joining Yuval on a fashion project that is a little different from any of the past fashion shoots I've done. In this case she played the role of model, stylist and director for the whole project. The idea was to do something that looked candid but also high fashion. The sort of shots a good paparazzi would get of a supermodel while she is shopping in Paris. 

To make things feel more European we needed a location that looked classy and didn't scream it was shot here in Tel Aviv. So I did what a photographer should always try to do, and went location scouting a week before the shoot. 

A good friend from Tel Aviv helped me find a string of cool locations, starting from some new buildings with a wooden deck floor around them, through some renewed buildings in the gentrified part of south Tel Aviv, and finishing on brick road streets on the edge of old Yaffo. 

Our model/stylist had several looks to go through and we managed to get quite a few shots for each of them until sunset.